Maximize Ad Spend
Effectiveness
Built by defense experts. Now available for performance marketers, growth teams, and ad buyers. Tholia finds your highest value targets — automatically.
What is Tholia
Tholia is a social media marketing and audience expansion tool designed for performance marketers, growth teams, and ad buyers. Its core value is enabling users to go beyond the generic targeting options provided by platforms like Facebook, Instagram, and X.
THOLIA COMBINES:
Operational
Acumen
Data Science /
Data Analysis
Targeting
Program & Persona
Effectiveness
The Problems We Solve
Tholia enables you to grow your audience and customize it by pinpointing influential accounts within the overall network or smaller subcomponents. Knowing specifically which one of your happy clients is connected to a prospect builds a bridge between you and the prospect that serves as an instant referral with a greater chance of closing a sale. The thinking is, "If Martha or Robert liked this product, I probably will too." That's the Tholia difference. You can indefinitely replicate a campaign or use the data as the starting point to further increase your target audience, because you own your data!
BEFORE
AFTER
Why Use Tholia
Performance marketers, growth teams, and ad buyers need more effective advertising on Facebook, Instagram, and/or X. Social media marketing doesn't tell you in any great detail who your target audience is. You can search by occupation and geography, but your audience will not include anywhere close to everyone in your desired demographic.
Even if you go through all the possible demographic selections (income bracket, level of education, et cetera) and set as many parameters as are allowed, you still only get a generic customer profile at best. You're still walking around blind. On the flip side, knowing a few details about your audience doesn't give you a hook by which to pull them into your sales funnel or create common cause with them to make a sale.
These problems will persist irrespective of the social platform you use—which is why most campaigns suffer from low conversion rates.
Social media campaigns aren't reaching enough potential customers
Want to grow your business organically
Want to take greater advantage of your existing customer base for new leads
Why Work With Us
Tholia Competitive Advantages
FAQ
On which social media platforms does Tholia work?
Is there a limit to the number of leads that can be identified in a single expanded network?
How does ENA report Tholia findings?
About Us
ENA is a marketing technology company that helps small to medium sized businesses and performance marketers maximize their ad spend and campaign effectiveness. We level the technological playing field so the little guy can effectively compete with their biggest rivals on equal footing through our patented software and methodology. ENA transfers its success protecting our country from international security threats to helping entrepreneurs strengthen and grow their companies on their own terms. We put proven, data-driven strategies to work to drive your target market growth and find the most important prospects along with the next wave of influencers. ENA helps you put data-backed recommendations at the heart of your marketing, so you can find and engage customers on various social media accounts.
Founder Story
In 2022, after over 35 years of service as a diplomat, intelligence officer, and federal contractor, Jeffrey Powell created a company to improve how the federal government identified and countered national security threats like terrorism, espionage, and child exploitation.
The heart of his effort was devising a way to reliably find known, but hidden threats inside social networks, then using social setting to deny, disrupt or disable the threat. Jeff's capability came to fruition when he received a patent for his Virtual Network Exploration capability in 2023. He was able to successfully deploy his software and was recognized as a counterterrorism expert. In 2024 and soon attracted the interest of other government agencies.
Since then, realizing that the same social setting principles that can identify terrorists, spies, pedophiles, and saboteurs can also advance business interests, ENA adapted ViNE to also help the "little guy" compete against much larger competitors. Before ENA, small companies didn't have the big budget required to run sophisticated marketing campaigns or generate high-quality leads. Now, performance marketers, small business owners and charitable organizations can effectively and efficiently scale their marketing operations and take advantage of their most important asset, their current customers, to do what the big guys do.
Culture
ENA is creating a culture that thrives off individual creativity and initiative combined with teamwork. We are passionate about helping our customers create customized solutions that work for them. We believe that we have the best tools to help them hit the necessary targets to make their dreams a reality.